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I think it is safe to say that there is a difference, a rather big difference, between TV and Radio ads made on the National Level, and those made by owners of local businesses who always knew they should be on TV or the radio. It is fair to say that there are some locals with the wit and talent to pull of a good commercial, but there are some that just make you wonder what kind of cigarettes they’re smoking. For example, a local financial firm says, quite blatantly, (and this is not a joke or a misquote) “…to the best of our knowledge, we have never offered this low a rate, and we’ve been in the business a long time…” Now, I’m no rocket scientist, but “to the best of our knowledge”? Who would know if they don’t? I just can’t believe what some people say.
OK, I’ve made fun of a stupid commercial. What good is that to us as writers?
What comes to mind immediately is the same situation.
In FIVE (current belabored novel) my main guy visits a radio station in Crescent Cove and learns quite a bit about the running of a small, local station. The problems station-masters have with untalented clients who want to purchase advertising and believe they are the proper “talent” to present it can be a serious problem. If the add is laughable—not in a good way—it likely will not work. Who, then, gets the blame? Is it the client who won’t listen to reason, or the station that tried, but failed, to get them to use qualified personnel?
Just a suggestion…
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